From complexity to growth

Growth doesn't stall because of marketing.

B2B Fintech & Payments Growth Leader · Positioning, Pipeline & GTM for Scale-ups

Most B2B fintech scale-ups reach a point where growth starts to stall. Positioning needs sharpening, the right markets and buyers need prioritising, and Sales, Marketing, Product and Partnerships need pulling in the same direction. That's where I help. Currently CMO and Strategic Adviser to FinTech West and AI West.

Track record

£70m+ funding raised during Moneyhub tenure
Revenue growth £1.46m → £4.45m, 2021–24
~3× lead growth
2× partnership & sponsorship revenue in 18 months (FinTech West)
16+ years across UK & US
Delivered ~300% lead growth and ~30% revenue growth ahead of acquisition (Creditcall)
Led UK and US post-acquisition global rebrand and GTM integration within six months
18 industry award wins across 2021–2023
Former CMO, Marketing Director, and SVP of Marketing across fintech, payments and open finance

About

Ingrid Anusic is a senior B2B fintech and payments growth leader with 16+ years' experience across positioning, go-to-market strategy, pipeline, partnerships and commercial transformation. She has held CMO, Marketing Director and SVP Marketing roles across fintech, payments, SaaS and open finance, and currently works with FinTech West and AI West. Available for fractional, part-time, interim and strategic advisory leadership, and open to the right flexible permanent opportunity.

Experience & ecosystem

CMO & Strategic Adviser at FinTech West and AI West. Experience includes Moneyhub, NMI, Creditcall and techSPARK / Bristol Tech Festival.

Contact

Email: ia@ingridanusic.com

LinkedIn: linkedin.com/in/ingridanusic

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